Privacy Policy
How we collect, use, and protect your information
Last Updated: March 2026
Thornapple Construction ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or interact with our services.
Information We Collect
We may collect the following personal information when you use our website, fill out a contact form, or request a consultation:
- Your name
- Email address
- Phone number
- Home or project address
- Details about your remodeling project
This information is collected through our contact forms, consultation request forms, phone calls, and email correspondence.
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide the information you request
- To schedule and conduct consultations and discovery calls
- To communicate with you about your remodeling project
- To send you project updates, estimates, and related correspondence
- To send occasional marketing communications about our services, promotions, or helpful remodeling tips (you may opt out at any time)
- To improve our website and services
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:
- Subcontractors and trade partners: We may share relevant project details with trusted subcontractors and suppliers who are directly involved in completing your remodeling project.
- Legal requirements: We may disclose your information if required to do so by law or in response to valid legal process.
Cookies & Analytics
Our website uses cookies and similar tracking technologies to enhance your browsing experience and help us understand how visitors use our site. Specifically:
- Google Analytics: We use Google Analytics to collect anonymous data about website traffic, page views, and user behavior. This helps us improve our website and content. Google Analytics uses cookies to collect this information. You can learn more about how Google uses data at Google's Privacy Policy.
- Essential cookies: Our website may use basic cookies necessary for site functionality, such as remembering your preferences.
You can control cookies through your browser settings. Disabling cookies may affect certain features of our website.
Your Rights
You have the following rights regarding your personal information:
- Opt out of marketing: You may opt out of receiving marketing emails at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.
- Request data deletion: You may request that we delete the personal information we have collected about you by contacting us using the information below.
- Access your data: You may request a copy of the personal information we hold about you.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
Thornapple Construction
Phone: (616) 404-3400
Email: info@thornappleconstruction.com
Serving Grand Rapids and surrounding West Michigan communities
Contact Us Online
Current Tracking & Vendor Disclosure
This site uses Google Analytics 4 for audience measurement, can optionally load Google Tag Manager and Meta Pixel when configured, uses Cloudflare Turnstile to protect the contact form, and relies on a scheduling vendor for discovery-call booking.
Lead submissions are tracked using non-PII event metadata only. Message contents, names, email addresses, and phone numbers are not forwarded to client-side marketing platforms.